An in-depth 2025 review of Make (formerly Integromat): its flexibility, advanced workflows, pricing, and whether it’s the most powerful no-code automation tool for businesses.
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Make Review: The Most Flexible Automation Platform?
Introduction
Make (formerly known as Integromat) offers one of the most flexible and visual no-code automation experiences available. With its playful, bubble-style editors and support for advanced logic, it empowers users to build complex workflows—yet requires some technical chops. But is it the ideal automation platform for businesses today? Let’s examine.
🔑 Key Features & Benefits
Visual Scenario Builder
Drag-and-drop interface with modules, iterative loops, aggregators, and error handling capterra.com+15zeroqode.com+15reddit.com+15getapp.com.Advanced Data Handling
Powerful tools for JSON, API calls, arrays, conditional filters, and transformation efficient.app+2getapp.com+2zeroqode.com+2.Rich Integration Library
Connects to over 1,500 apps (e.g., Slack, Shopify, Google Workspace) trustradius.com+13zeroqode.com+13apix-drive.com+13.Flexible Triggering & Scheduling
Support for real-time webhooks, scheduled triggers, 1-minute execution options, and live logs logowik.com+9techflow.ai+9apix-drive.com+9.Team & Enterprise Controls
Unlimited users on free tier, role management, SSO, and priority execution on higher plans reddit.com+15techflow.ai+15capterra.com+15.Execution History & Error Handling
Two-month logs, debug tools, and custom exception routes g2.com+9getapp.com+9softwareadvice.com+9.
📊 Pricing Overview
| Plan | Cost (Monthly) | Operations | Execution Interval |
|---|---|---|---|
| Free | $0 | 1,000 ops | 15 min |
| Core | ~$9 | 10,000 ops | 1 min, unlimited active scenarios |
| Pro | ~$29+ | 70,000 ops+ | Priority execution & logs |
| Teams | Custom | OEM & team features | Team roles, template sharing capterra.com+8techflow.ai+8apix-drive.com+8 |
Flexible annual options allow roll-over and usage smoothing .
👍 Pros & 👎 Cons
✅ Pros
Highly flexible—even rivals developer-level workflows logowik.com+15cleancommit.io+15g2.com+15.
Robust data manipulation and error handling community.make.com+4getapp.com+4gartner.com+4.
Affordable scaling compared to Zapier savemyleads.com+15capterra.com+15activelogic.com+15.
Strong execution logs and live debugging getapp.com+1techflow.ai+1.
Team-friendly with sharing, SSO, and priority runs .
❌ Cons
Steep learning curve—users need technical mindset saasrank.es+3capterra.com+3digidop.fr+3.
Interface complexity can overwhelm beginners getapp.com+4softwareadvice.com+4reddit.com+4.
Customer support has room for improvement getapp.com.
Operations cost may grow if workflows aren’t optimized capterra.com+2getapp.com+2activelogic.com+2.
🗣️ User Feedback
G2: Highlights Make’s more advanced features compared to Zapier trustradius.com+15capterra.com+15getapp.com+15.
Capterra: “Superior in overall features…opportunities are endless” capterra.com.
Reddit:
“Make is awesome if you need flexibility and want detailed control over your automations.” digidop.fr+15reddit.com+15cleancommit.io+15
“Notify non-programmers struggle… Make is a very nice JavaScript wrapper.” community.make.comTrustRadius users report Make is best for accessing any API—unlike Zapier trustradius.com.
⚔️ Alternatives Comparison
| Tool | Best For | Trade-offs vs. Make |
|---|---|---|
| Zapier | Simpler tasks & beginners | Easier but less powerful; limited logic community.make.com |
| n8n | Self-hosting & developer-heavy workflows | Open-source but steeper setup, less UI polish |
| ApiX-Drive | Quick integrations, lighter logic | Less flexibility but simpler setup |
❓ FAQs
Do I need coding knowledge to use Make?
No, but familiarity with data structures, APIs, JSON, and arrays enhances experience .What’s an “operation”?
Each module execution counts as an operation—loops and iterators count separately.What’s the minimum interval?
Free: 15 min. Core and above allow 1 min runs ooptime.comtechflow.ai+1capterra.com+1.Can I go team-scale easily?
Yes—free tier includes unlimited users, higher tiers add roles, sharing, and priority processing.Is support reliable?
Mixed—some praise it, others report slow response for complex issues gartner.com.
✅ Conclusion & Call to Action
Make stands out as a powerful, affordable automation engine for businesses needing advanced workflows, data management, and full control. Its visual interface and deep integration support compete with custom-coded systems—ideal for technical users and teams scaling automation.
For non-technical users, the flexibility comes at the cost of complexity. Beginners may prefer starting with simpler tools like Zapier and graduate to Make when workflows demand.
Ready to build complex workflows with no code?
Start with Make’s Free plan and explore the visual power of scenarios. When you’re ready, scale to Core or Pro to unlock full flexibility and team collaboration.
